We’ve just hosted our third Kalfresh Carrot Field Day, an event which started as a bit of experiment to see if carrot eaters were interested in coming to see how the orange veg is grown, picked, washed and packed.
The first year we held the open day, as part of our local Council’s Eat Local Week activities, we were pleasantly surprised by the turnout.
The following year the numbers grew and this year we lost count – but think we welcomed about 600 people through the Kalfresh shed and carrot paddocks.
I’ve been conversing with Pip Courtney, Landline journo and presenter, on Twitter for some time now. I’ve also been ‘gently encouraging’ Pip to do a story on carrots and on how city consumers really are interested in learning about where their food comes from.
So Pip and her crew came to visit Kalfresh for the Carrot Field Day and the story went to air last weekend.
It was awesome and we’ve had stacks of positive feedback, enquiry and interest in everything from carrots to tractors and the mighty Kalfresh trucks.
My favourite line of the story is the one where Pip says, ‘Richard married well’. I won’t let him forget that in a hurry.